messagingproficiency

Supplemental Resources for Chapter 8

Coming Soon!

The humbling reality is this: business development is often done wrong. No matter how many techniques you try, you still end up scratching your head - did I get it right; or am I just guessing? To avoid the wasted time, resources and capital that often accompanies failed sales efforts; you need to approach the growth of your organization very strategically and methodically. Caryn and Carl show you their SECRETS of SUCCESSFUL BUSINESS DEVELOPMENT learned, tested and proven over the past three decades. By following their guidance, you will know that you are on the path of Biz Dev Done Right.

Scaling your business development efforts and consistently finding new sales revenue is the most difficult and frustrating task in business, bar none. You are undoubtedly doing a lot right in your sales efforts—you would not be reading this book otherwise. If you are looking for next level growth, BIZ DEV DONE RIGHT will help you immediately. This book reveals simple, actionable strategies and techniques which will put you on the path to the cash, including:

*The blind spots in the sales process that keep many from achieving the success they deserve
*The 9 steps to any sales funnel, and how to succeed with each step
*The 4 buying styles. It is easier to sell to someone when you know how they like to buy!
*The difference between marketing and sales messages so you can create The Moment of Yes®
*The checklist for a Rock Star Seller
*The effective way to hire top sales talent...and how to fire STRATEGICALLY